Hong Kong & Singapore Hotel Market Report

Is the second time the charm? On May 26th, 2021, the Singapore-Hong Kong bubble is set to launch — this time with stricter requirements for visiting travelers.

Singapore-Hong Kong: Air Travel Bubble (ATB) – Timeline

  • Nov 22, 2020: First ATB was slated to launch between the two countries; one flight per day, 200 capacity
  • Dec 1, 2020: ATB was postponed last minute due to a spike in cases in Hong Kong
  • May 26, 2021: Second ATB set to launch with stricter vaccination requirements or a negative PCR test 72 hours prior to departure and another test taken upon arrival

Spotlight: Hong Kong & Singapore 

Hotel searches reveal a spike in last minute trends — with more travelers intending to visit in the next 8-28 days & 29-90 days.

Spotlight: Singapore

There’s a “once-bitten-twice-shy” mentality, as the last bubble was halted just five days prior to launch-date, due to a spike in COVID-19 cases in Hong Kong. Now we see a cautiously optimistic uptick after the travel bubble announcement.

Spotlight: Singapore

Post-announcement, flight searches into Singapore show a strong positive trend, especially for lead time between 1-3 months. By comparison, travel searches outside of 90 days have yet to experience an uptick.  

Singapore’s real-time demand shifts 

May 26th is already seeing a surge in demand into Singapore, with Hong Kong the highest-searching location during the last 7 days.

Hong Kong’s real-time demand shifts

For the first weekend/post-bubble launch, Hong Kong is showing an increase in demand.  

Hong Kong’s week-over-week demand level change, April 22 vs. April 29

Demand levels are relatively low until September 2021. Is Hotel pricing strategy reflecting this travel sentiment? How are the September Singapore Holidays impacting searches into Hong Kong?  

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Ready to use our data to make smarter decisions for your property?