Thailand Hotel Market Report

With a greater emphasis on vaccine rollouts and immunization campaigns, consumer sentiment strengthens and Pattaya, Thailand is experiencing a strong uplift in leisure demand.

Travel searches are influenced by the vaccine rollout and easing of restrictions

  • Thailand has experienced an uncontrolled resurgent outbreak since April 2021. The 3rd wave of Covid-19 witnessed between 2,000 – 3,000 cases per day.
  • There is strong push for vaccinations since June 7th, 2021. Vaccines will be first administered to the vulnerable groups and Bangkok residents
  • A mass Covid-19 vaccination campaign is also set to start in Chon Buri, which includes Pattaya. The government is aiming to vaccinate 70% of the population in Pattaya to reach herd immunity and reopen the city to foreign tourists in October.
  • Pattaya is one of the most popular travel destinations; it is close to Bangkok with only 2 hours drive. Since the vaccination began and the restrictions was gradually eased from mid-May. Pattaya is starting to show positive market demand signals.

Hotel Search Evolution

With the announcement to ease restrictions and a robust vaccination plan in place, Pattaya has seen a strong spike in Hotel searches. Could this be the start of leisure travel emerging again into this key destination? Is your Hotel pricing and offering geared for this demand?

Pattaya

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