Off the beaten path Thai property finds success comes online

With over 300 accommodations to choose from in Hua Hin, owners have stiff competition for travelers’ attention.  If a property is located off the beaten path, the challenge is all the more daunting. When Harm te Wierik took over Jaidee Resort he knew he had to do things differently from the previous owner, who had relied solely on flyers and offline advertising.  Hear directly from Harm — who currently runs the #1 property in this Thailand locale — how the internet and review sites have made all the difference.